Thursday, August 19, 2010

Custom Program Development

The team at Benchworks is skilled in specific areas of expertise—graphic design, project management, sales reporting, fulfillment, marketing—but we do not rely on “canned” solutions for our clients. We leverage the talents of our team to continuously provide new and unique branding and marketing campaigns for our clients. Just as no two clients are the same, neither is the marketing program that will work best for their needs. Our custom program developments and launch programs are just as diverse as our clients, and we welcome the creative opportunity that these projects present.
Call-to-Action Programs

If you are not achieving the kind of conversion you seek in your call-to-action programs, Benchworks can provide the strategy, tactics, and implementation to improve the results of your programs. Our goal is to boost the response to your call-to-action programs by packaging them with memorable, relevant items designed to motivate your target audience.

We can help you develop and implement effective compliance incentive, gift with purchase, purchase incentive, and door buster programs. These programs are designed in such a way that the bulk of the cost component of the program does not kick in unless the client does exactly what we want them to do. This is a low-risk way to send a message to your client, and the results can be impressive.

We will work with you to make your program stand out in the crowd—and close the deal.
Custom Product Development

At Benchworks we invest in creating marketing campaigns that go beyond traditional marketing tactics (though we do those too!). We’ll work with you to develop unique products that communicate key brand attributes and that are built from inception to your specifications, often at a lower cost than what you would pay for an off-the-shelf product. Our custom-developed projects from overseas sources run the gamut from fashion accessories to anatomical models, and everything in between. We provide concept development, industrial design, a robust supply chain, and patent infringement indemnification. We pride ourselves in creating items people want to keep. Benchworks’ custom products stay on top of the desk and your brand stays top of mind.
Product Launch Management

You get only one chance to make a great first impression. It’s true, and at Benchworks we take your new product launches very seriously. We provide all the services you need to get your product or message out to your target audience, including product design and production, kitting, fulfillment, and ROI tracking. Compelling marketing tools, creative packaging, and timely mailings are some of the services that we provide to ensure a successful product launch. At Benchworks we do what it takes to support your initiatives and get your products to market with impact.
Corporate Incentive Programs

Corporate incentive programs are a great way to motivate both internal and external customers with awards and gifts. Reward yourself by letting Benchworks handle the work behind the program with our turnkey solution to corporate incentive programs.

Our comprehensive solution includes everything from reward/product selection to the development and administrative work necessary to set up and administer the program – all coordinated by a dedicated program manager. Our user-friendly online solutions can be built to accommodate the specifics of your reward program. Your users can view the product catalog and redeem their rewards using the Internet or your Intranet 24/7, and you will receive management reports to monitor the progress of the program.
Customer Loyalty Programs

Customer loyalty is one of the keys to success in a highly competitive marketplace and must be earned by doing good work. Let your customers know you appreciate them and you will be rewarded with additional revenue, while making life a lot tougher for the competition. Benchworks can develop a program to reward your customers appropriately for doing business with you. We specialize in sales cycle analysis, touchpoint identification, program design, database management, and, turnkey execution.

1 comment:

  1. This is great information! I have been doing research on custom product development for our company. I have not come across anything quite like this post before. I found it very informative! Thanks so much for the post.

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