Handbook of New Product Development Management

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organisational behaviour.

All of the contributors in the Handbook of New Product Development are well-known and leading exponents in theory of New Product Development and to methods used in practice.

They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and key management challenges and important gaps in our knowledge are discussed.

Most of the chapters draw upon systematic interaction with companies and practices and this is presented in examples and the case studies cited. The Handbook of New Product Development Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process.